Shopify Development & Store Optimization

From theme setup to advanced catalogs and shipping logic — we build fast, conversion-ready Shopify stores with clean SEO and reliable analytics.

Tell us about your project → Book a 15-min Free Consult Prefer to call? (630) 492-0479

Prefer examples? Read the Great Plows case study.

Typical projects: New stores $2–6k, Migrations $4–9k, Optimization sprints $1.5–3k. Fixed-scope proposals after a short discovery call.
🛒 Shopify Partner Local to Geneva, IL • Serving Chicagoland & US remote

Based in Geneva, IL • Serving St. Charles, Batavia, Naperville, Aurora • U.S. remote

A modern workspace showing a laptop and desktop displaying Shopify dashboards and analytics in natural lighting, representing e-commerce performance and optimization.

New Stores

Theme setup, navigation, products, shipping & taxes, payments, and launch with GA4 & pixels.

Migrations

Move from WooCommerce or custom to Shopify with redirects, SEO preservation, and cleaner UX.

Optimization

Speed upgrades, structured data, app rationalization, merchandising, and CRO.

Highlights

  • Dealer-grade collections & product templates that speed up buying
  • “Freight required” & LTL flows that don’t kill conversion
  • Metafields + filters so large catalogs stay fast and searchable
  • GA4 + pixels aligned to real conversions (calls, RFQs, checkouts)
Trusted by local businesses across Illinois
Great Plows Local Retail Pro Services

“Rich has been great to work with — professional, responsive, and proactive with ideas. He built and optimized our Shopify store (including product bundles) and set up targeted Facebook and Google ads that helped drive qualified traffic. He’s been a solid partner for Great Plows.”

Dan, Owner, Great Plows

Case study: Great Plows (dealer e-commerce)

Built structured catalogs, “freight required” checkout, and analytics. Result: faster product discovery, cleaner lead flow, and ad tracking aligned with GA4.

  • Custom collections & JSON templates for equipment families
  • Search & Discovery filters + metafield-driven specs
  • Ads attribution (Meta + Google) matching GA4 conversions

Read full case study → Request the one-pager

Book a 15-min Consult

Common Shopify Problems We Solve

  • Slow theme and low Core Web Vitals (CLS/LCP) hurting ads & SEO
  • App bloat, overlapping features, and theme conflicts
  • Complex shipping (“freight required”, LTL, hazmat, oversized)
  • Messy catalogs: variants, metafields, and filtering that don’t scale
  • Poor tracking: GA4, Meta pixel, server-side events not lining up

Our Approach (Shopify-Native First)

  • Online Store 2.0 sections, blocks & JSON templates
  • Metafields + Search & Discovery for robust collection filtering
  • Shopify Flow automations to reduce app dependence
  • Shopify Functions for custom discounts, shipping & logic
  • Clean Liquid, structured data, and analytics you can trust

Shopify Services

B2B & Wholesale

Company profiles, price lists, purchase rules, and quick-order experiences using Shopify’s B2B features.

International & Markets

Domains, languages, duties, and localized catalogs via Shopify Markets — without duplicating work.

Subscriptions

Subscription products, customer portals, dunning, and cohort analytics (Recharge or native flows).

POS & Omnichannel

Inventory, locations, and in-store pickup aligned with online promos and attribution.

Free 7-point Shopify Site Audit

We’ll review Core Web Vitals, filters, theme bloat, tracking, and shipping logic — then send 3–5 prioritized fixes.

Get my audit →

Tell us about your project → Book a 15-min Free Consult

Or review our Great Plows case study.

Shopify FAQs

Simple stores: 2–4 weeks. Larger catalogs or B2B features: 4–8+ weeks. We start with an MVP so you can start selling sooner.

Yes — URL mapping, 301 redirects, structured data, and GA4 continuity so rankings and reporting carry over cleanly.

We implement Plus-only features like Functions-based discounts and B2B rules. If you’re evaluating Plus, we’ll advise on the ROI.