Case Study: Great Plows — Shopify Launch & Foundation

Homepage hero of Great Plows website featuring a LiveEdge plow, clear CTAs, and clean e-commerce layout.
Client: Great Plows Platform: Shopify Scope: Build, Catalog, SEO Basics, GA4/GSC, Meta & Google Ads Approach: Lean, no paid apps

A focused e-commerce build for an authorized Arctic & Metal Pless dealer, emphasizing clear navigation, clean catalog structure, and buyer-friendly product presentation.

We stood up a clean theme, organized the catalog by brand and product type, added clear availability language on product cards and pages, and created a Guides area for long-form education.

Book a 15-min Free Consult Request a 7-point Shopify Audit Visit Great Plows →

Goals

  • Simple browse paths by brand and equipment line (Arctic, Metal Pless).
  • Clear availability/lead-time messaging to set expectations.
  • Publish credible guides to answer common buyer questions.
  • Lean build (no paid apps) with a durable foundation for enhancements.
  • Trustworthy analytics (GA4/GSC) and lean, in-season paid media.

What We Built

Navigation & Collections

  • Top-level brand hubs: Arctic and Metal Pless in main navigation.
  • Arctic submenus: Plows; Couplers & Mounts; Salt Spreaders.
  • Metal Pless submenus: LiveBoxx; MaxxPro LiveEdge; PlowMaxx LiveEdge.
  • Catalog & Used Plows: entry points for browsing and trade-ins.

Product Presentation

  • Standardized titles reflecting brand, series, and width.
  • Prominent Request a Quote / contact pathways.
  • Availability messaging (e.g., “In Stock,” “Ships from MFG in 5–7 days”).

Selected Screen

Best Sellers grid on Great Plows Shopify site featuring Arctic Sectional and Metal Pless LiveBoxx products with availability tags.
Best Sellers — standardized PDP tiles with availability messaging.

Go-to-Market & Analytics

Channels & Tracking

  • Facebook Page setup and brand alignment.
  • GA4 with key events (quote/contact) mapped to basic conversions.
  • Google Search Console verification and sitemap coverage.
  • Pixels/tags implemented via platform-native options.

Campaigns Launched

  • Google Ads — Search (Arctic): collection/product keywords mapped to collection pages.
  • Google Ads — Search (Metal Pless): collection/product keywords mapped to collection pages.
  • Facebook Boosted Posts (Collections): seasonal category promos to drive browsing.
  • Facebook Boosted Posts (Products): featured/in-stock PDP posts.

Content & Guides

  • Launched a Guides section for educational posts.
  • First article: Sectional Box Pusher Size Guide: Skid Steer vs. Wheel Loader (Sep 11, 2025).
  • Planned topics: fitment help and equipment comparisons to support buyer research.

Policies & Store Pages

  • Privacy, Shipping, Terms of Service, and Refund policies in footer.
  • Contact page with simple quote/inquiry path.

Kept Lean by Design

No paid apps were added during the build. We focused on theme configuration, product data, and content structure so the site can operate with minimal ongoing cost.

Outcomes

  • Smoother browse paths by brand and line for Arctic & Metal Pless.
  • Consistent product listings with clear availability messaging.
  • Editorial foundation via Guides to answer sizing/selection questions.
  • Measurable funnel with GA4/GSC in place and four starter campaigns.

Ongoing reporting (GA4, GSC, ad platforms, and quote requests) informs future catalog and content refinements.